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Localization for Software Companies
Localization that keeps up with your release cycle.
Product interfaces, documentation, help centres and marketing — delivered in the formats your build already uses, with terminology that stays consistent as you ship.
What goes wrong
Localization fails when it is treated as an event
Most software localization projects are commissioned once, delivered, and then slowly diverge from the product. Three sprints later the interface has forty new strings in English, the help centre describes menus that were renamed, and the German version quietly becomes a liability.
The problem is not translation quality. It is that a product changes weekly and the localization process assumed it would not.
The other recurring failure is context. A translator handed a spreadsheet of interface strings with no indication of where they appear will produce fluent, plausible text and get a meaningful number of them wrong — because Post, Order and Share are all ambiguous out of context, and the ambiguity does not survive translation.
How we work
What technology clients get from us
- 1
Your file formats, returned intact
JSON, XLIFF, PO, YAML and Markdown, with placeholders and interpolation syntax preserved rather than translated.
- 2
Context requested, not assumed
Ambiguous strings are flagged for clarification rather than guessed at, because a wrong guess ships.
- 3
Length constraints respected
Tell us which strings are bounded and translations fit within the limit.
- 4
A do-not-translate list
Product names, feature names and brand terms fixed once so nobody decides case by case.
- 5
Incremental delivery
Send changed strings per sprint; translation memory means only new content is billed.
- 6
Product and docs in one terminology base
So a help article never refers to a menu item by a name the interface no longer uses.
What we localize
Work we handle for technology companies
Web, mobile and desktop application strings.
Documentation and help centres
Guides, API documentation and support articles.
Release notes and changelogs
Shipped alongside the release rather than weeks later.
Onboarding and in-app content
Tooltips, empty states and guided tours.
Marketing sites and campaigns
Including multilingual SEO researched per market.
Email and notification templates
Often overlooked, and often the first thing a user receives.
Terms, privacy and disclosures for new markets.
Subtitles for product demos and tutorials.
Timing
How long it takes
| Type of project | Typical delivery |
|---|---|
| Sprint updates Changed strings, release notes, short content | 2–3 business days |
| Documentation sets Help centres, guides, API references | Depends on volume |
| Full product localization Interface, docs and marketing across several languages | Scoped before quoting |
Larger or more complex projects may require additional review time. Quotation requests are usually reviewed within 30–60 minutes during business hours, Monday to Friday, 8:00 AM to 6:00 PM Central Time.
Related services
Where to go next
Questions
Technology, answered
JSON, XLIFF, PO, YAML, CSV, Markdown and most structured exports, alongside ordinary documents. Tell us what your build consumes and we return files in exactly that structure, ready to drop in. Placeholders, interpolation syntax and ICU message format are preserved rather than translated.
We ask rather than guess. A string reading Post could be a verb or a noun, and the two translate differently in most languages. Send screenshots, a staging link or key comments where you have them; where you cannot, we flag ambiguous strings for you to clarify instead of picking one and hoping.
Tell us which strings are constrained and we work within the limit. Without that information a translator optimises for accuracy and produces a button label that overflows. German commonly runs a third longer than English, so a layout built for English will break somewhere.
Yes. Most technology clients send changed strings rather than whole files, and translation memory means only new content is billed. A weekly or per-sprint cadence works better than batching into a quarterly overhaul, and keeps terminology consistent as the product evolves.
Yes, and it is worth doing together. A help article referring to a menu item by its English name is useless once the interface is translated. Keeping product strings and documentation in the same terminology base is the only way they stay in agreement.
Usually retained rather than translated, but the decision is yours and it should be made once. Product names, feature names and brand terms go into a do-not-translate list at the outset so no linguist has to decide case by case.
Yes. Titles, descriptions, headings, alt text and URL slugs are all part of the work, and keywords are researched per market rather than translated. The phrase people search in Germany is frequently not the literal translation of the English one.
Files are stored outside any publicly accessible path with access limited to the coordinator and assigned linguists. Assigned translators see the strings and the deadline, not the client. If you need a specific NDA signed before unreleased material is sent, send it and we will sign it.
Start a localization project
Tell us your formats, your languages and your release cadence. A Project Coordinator will scope it before quoting.
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